Tips for Optimising Your Conversion Rate Funnel

Convert Traffic And Make Your CTA Clear

Tips for Optimising Your Conversion Rate Funnel Tips for Optimising Your Conversion Rate Funnel

CRO: How’s Your Landing Page?

Your Landing Page Is Serious Business

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Google, Don’t Follow Me: Tips for Nofollow Links

To Follow Or Not To Follow

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Using Robots.txt

December 23, 2011
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One of the challenges of search engine optimisation is that one must take in the information and decide what is right.  This becomes more difficult when tips and techniques are contradictory.  Robots.txt is an ideal example.  Many SEOs recommend using robots.txt to control which sites spiders crawl; Google, on the other hand, recommends avoiding them.  [...]

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SEO: Does Speed Matter?

December 17, 2011
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The clear answer is “Yes” and “Not much.”  Google does use page load speed as a signal for ranking.  But, says the search giant, “it doesn’t carry as much weight as the relevance of a page.  Currently, fewer than 1% of search queries are affected by the site speed signal.”  So, if it does not [...]

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Sustainable Content Marketing Strategies

December 9, 2011
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Content marketing is selling without selling.  It is providing high quality, relevant, interesting content for a specific, targeted audience.  Not only are you giving something of real value to this audience, you are increasing your visibility with search engines, expanding your reach, building your brand, establishing your authority or expertise, and building customer loyalty.  It [...]

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Tips for Conversion Rate Optimisation

December 2, 2011
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As SEO continues to evolve, it becomes increasingly enmeshed in other aspects of ecommerce.  An area that businesses need to focus on is conversion rate optimisation, or CRO.  SEO is the practice of getting traffic to a specific site; CRO is keeping them there.  Why is this so crucial?  Because web owners pay over $56 [...]

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Three Tips for Seeding Video Content

November 26, 2011
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What are your favorite online videos?  Which catch your eye?  With the ubiquity of YouTube and other sharing sites, a new crop of videos goes viral.  How hard could it be to create one?  You let a couple of toddlers loose in a house with a few bags of flour or you get your wedding [...]

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Tools for Developing and Testing Device Agnostic Mobile Sites

November 18, 2011
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Shawn Gross, an integrated marketing communications specialist, writes, “Don’t obsess about the device, because there isn’t going to be one that ultimately wins.  Students have so many different devices: today’s might be a tablet, tomorrow it could be something else.  We can’t keep pace with how fast technology is changing, but the constant is that [...]

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Installing a Favicon on Your Blog

November 11, 2011
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First, what is it?  Second, do you need it?  And third, how do you do it?  Bloggers, whether personal or corporate, are looking for every edge they can get in the crowded blogosphere.  Whoever said blogging is dead didn’t tell you that it’s having quite the afterlife; there are millions of blogs, and no matter [...]

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Don’t Just Create, Curate with These 5 Content Curation Tools

November 3, 2011
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In the early days of the internet, finding information was akin to standing with a bucket trying to catch the raindrops.  Today, we stand with our buckets ready, but instead of raindrops, we get a deluge.  There is so much information available, but it is often dispersed across the internet on different sites, blogs, forums, [...]

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Digital Video Ads

October 29, 2011
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“When it comes to video, many online advertisers still perceive it as the Wild West because it continues to evolve and grow, but without giving publishers and advertisers enough control.”  This from Casale Media CEO, Joe Casale.  Video is an incredibly powerful tool for businesses and marketing but few know how to harness its potential.  [...]

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Search Marketing Silos Ineffective

October 21, 2011
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A search marketing silo is like an office set up with cubicles: everyone is in his own little space, and no one interacts, save at the coffee machine.  The problem with this approach is that the integral components of successful SEO do not collaborate.  Design, development, analytics, and content teams need to work towards a [...]

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