How to Conduct a Link Audit

Determine the Quality of Incoming Links

How to Conduct a Link Audit How to Conduct a Link Audit

How to Create an RSS Feed

RSS Feeds For Fast-Paced Mediums

How to Create an RSS Feed How to Create an RSS Feed

Steps to Workable Links in Your YouTube Videos

Optimise all content with VSEO links

Steps to Workable Links in Your YouTube Videos Steps to Workable Links in Your YouTube Videos

Three Tips for Seeding Video Content

November 26, 2011
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What are your favorite online videos?  Which catch your eye?  With the ubiquity of YouTube and other sharing sites, a new crop of videos goes viral.  How hard could it be to create one?  You let a couple of toddlers loose in a house with a few bags of flour or you get your wedding [...]

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Tools for Developing and Testing Device Agnostic Mobile Sites

November 18, 2011
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Shawn Gross, an integrated marketing communications specialist, writes, “Don’t obsess about the device, because there isn’t going to be one that ultimately wins.  Students have so many different devices: today’s might be a tablet, tomorrow it could be something else.  We can’t keep pace with how fast technology is changing, but the constant is that [...]

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Installing a Favicon on Your Blog

November 11, 2011
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First, what is it?  Second, do you need it?  And third, how do you do it?  Bloggers, whether personal or corporate, are looking for every edge they can get in the crowded blogosphere.  Whoever said blogging is dead didn’t tell you that it’s having quite the afterlife; there are millions of blogs, and no matter [...]

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Don’t Just Create, Curate with These 5 Content Curation Tools

November 3, 2011
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In the early days of the internet, finding information was akin to standing with a bucket trying to catch the raindrops.  Today, we stand with our buckets ready, but instead of raindrops, we get a deluge.  There is so much information available, but it is often dispersed across the internet on different sites, blogs, forums, [...]

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Digital Video Ads

October 29, 2011
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“When it comes to video, many online advertisers still perceive it as the Wild West because it continues to evolve and grow, but without giving publishers and advertisers enough control.”  This from Casale Media CEO, Joe Casale.  Video is an incredibly powerful tool for businesses and marketing but few know how to harness its potential.  [...]

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Search Marketing Silos Ineffective

October 21, 2011
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A search marketing silo is like an office set up with cubicles: everyone is in his own little space, and no one interacts, save at the coffee machine.  The problem with this approach is that the integral components of successful SEO do not collaborate.  Design, development, analytics, and content teams need to work towards a [...]

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Costs Increase for Facebook Ads

October 14, 2011
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Ads placed with Google tend to have a higher click-through rate than their Facebook counterparts; the former averages about 2 percent CTR, while the latter sees about a quarter to a half of that.  The balm is that those who choose to advertise on Facebook tend to have higher conversion rates.  More good news for [...]

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Panda Rears Its Head Again

October 6, 2011
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While the original Panda update received its share of headlines, it is important to remember that Google tweaks its algorithm as many as several hundred times per year.  Even Panda has had several incarnations since it was first released in early 2011.  A new twist in the algorithm has been issued, and it seems to [...]

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‘Tis the Season for Holiday SEO

September 29, 2011
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Retailers in the UK and abroad often depend on Christmas season sales to help them make revenue goals for the year.  A slow holiday season can make it difficult to handle the financial pressures of the New Year.  More shoppers are looking to online deals and mobile sales for gifts and other essentials.  How do [...]

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Facebook and SEO

September 22, 2011
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SEO is not a static field because search and social media are dynamic, constantly-changing forces around which optimisation practices unfold.  As we learn more about what works, and what does not, in terms of driving traffic and click-through rates, we can create more efficient and effective social profiles.  Here are some tips for optimising your [...]

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