Building an Effective Squeeze Page

It's time to capture those email addresses. Do you know how?

Building an Effective Squeeze Page Building an Effective Squeeze Page

Why You Need a Responsive Website Design

If you're not using responsive web design, you may be damaging your SEO efforts.

Why You Need a Responsive Website Design Why You Need a Responsive Website Design

How to Test Your Website for Mobile Devices

Is Your Site Mobile Ready?

How to Test Your Website for Mobile Devices How to Test Your Website for Mobile Devices

How to Close-Caption YouTube Videos

January 5, 2013
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Closed captioning is an increasingly important step in the video creation and publishing process. It is an invaluable resource for deaf or hard of hearing individuals, and can help your business or brand interact with a much broader audience. It’s a win-win because closed captioning can also benefit your website directly by boosting visibility. While [...]

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Tips for International Websites

December 28, 2012
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The Internet is a global platform; billions of people browse for information, entertainment, and communication purposes, and if your business or site depends on a diverse audience, you need to be able to speak to them. You also need to help Google properly index your site so that visitors can find you. When handling content [...]

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7 Checkout Don’ts

December 22, 2012
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Have you ever found a great product and decided to purchase only to be driven out of the virtual store by a maddening checkout process? If you haven’t, you’re lucky! And if you are an online retailer that hasn’t had people abandon shopping carts, you’re…well, you don’t exist. It’s a problem faced by companies large [...]

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Using Buyer Personas

December 15, 2012
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As businesses become more “human” – that is, as we increasingly expect them to present a human persona and to no longer be faceless entities – modes of marketing must make the shift. Instead of talking about how great you are, you must appeal to the consumers’ needs and desires. They don’t care if you [...]

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SEO in 2013: Ring in the New Year with an Optimised Site

December 8, 2012
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Forget about losing weight, quitting smoking, or getting up an hour early to meditate: your New Year’s resolution should be to create a fully optimised site that grabs the attention of search engines and humans alike. Here are a few must-dos to help you make 2013 a big success.
Today, we’re going to get into the [...]

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Tips for Canonicalisation

December 1, 2012
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It is perhaps SEO’s most intimidating term, but canonicalisation is derived from a math term meaning to choose one from many. When there are many versions of a website, for instance, which one do you want indexed? Let’s go over some canonicalisation best practices so you can be sure your content is getting the authority [...]

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How to Create a Lead Scoring System

November 24, 2012
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For businesses, increasing leads and, more importantly, nurturing and converting those leads is crucial; it is also incredibly difficult.  A lead scoring system will help you create a way to organize prospects according to various criteria. Each is assigned a score, and those with scores that meet or exceed a target are passed to sales [...]

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What is Co-Citation?

November 17, 2012
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Rand Fishkin of SEOMoz recently wrote that he predicts anchor text is going to be eclipsed as a signal and “replaced by something else, something Google has gotten very clever about….That is co-citation.” What exactly is co-citation? Should you abandon anchor text efforts?  What do you need to know about this topic, especially as we [...]

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Segmenting Your Online Markets

November 10, 2012
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An eConsultancy report on conversion rate optimisation found that companies who see higher CRO rates typically use 90 percent more ways to segment visitors. Instead of merely segmenting by behaviour, for instance, these companies also use geographic, demographic, social media, transactional, engagement, preferences, and media interaction data as well. This helps us figure out who [...]

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How to Create a Video Sitemap

November 3, 2012
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Video can be a tremendously powerful component to your online presence and marketing campaigns. They are easily sharable, and, according to Forrester Research, search optimised videos are 53 times more likely to land on page one of the SERPs. One of the ways you can optimise your video is to create a sitemap. Since an [...]

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