What’s In a Name? Plenty for the “Ground Zero Mosque”

Inaccuracy is sometimes essential for SEO.

What’s In a Name? Plenty for the “Ground Zero Mosque” What’s In a Name? Plenty for the “Ground Zero Mosque”

Is Facebook’s Questions Answering Your Questions?

You need answers to your questions. Can Facebook help?

Is Facebook’s Questions Answering Your Questions? Is Facebook’s Questions Answering Your Questions?

SEO Leads to Sales

Want higher sales? Search Engine Optimisation is the only way to go.

SEO Leads to Sales SEO Leads to Sales

What’s In a Name? Plenty for the “Ground Zero Mosque”

August 27, 2010
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While search engine optimisation is a valuable and effective business tool, it has proven to be a bit too effective in the case of a Muslim community center that is slated to open two blocks away from the site of the World Trade Center attacks.  But if we term is that way – a Muslim [...]

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Is Facebook’s Questions Answering Your Questions?

August 19, 2010
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What shape is the internet?  What do Nigerians like to do online?  Why don’t my kids listen the first time?  These and other questions have been tossed around Facebook’s new feature: Questions.  But other questions include, is the new feature a valuable addition to Facebook?  Is Questions a “Quora killer”?
Quora went into beta testing in [...]

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Cashing In On Facebook

August 14, 2010
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There are 1.7 million people in Ireland with a Facebook account, one million of whom are regular users.  This is up from 300,000 in January of 2009.  Advertising revenue for the social networking site totaled some €532 million, or just over £437.25 million and is projected to increase by over €200 million more this year.  [...]

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SEO Leads to Sales

August 9, 2010
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Study after study concludes that search engine optimisation is a must for businesses, particularly retailers and particularly in the midst of an uncertain economy.  A new study from comScore indicates that two-thirds of shoppers begin shopping – whether to research products or to purchase – online.  One-fifth of shoppers begin their shopping process (defined as [...]

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Multinational SEO: Appealing to a Broader Market

August 9, 2010
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Most of the people using the internet are not doing so in English.   Almost eighty percent of internet users are non-English speaking.  Does this exclude them from your site – and does it exclude you from their business?  As access becomes more widespread around the world, especially via smartphone, the issue of multinational SEO becomes [...]

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Google Push to Get UK Online

August 9, 2010
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It’s good for us, it’s good for you.  This is the message that Google UK managing director Matt Brittin is hoping to drive home to retailers and firms throughout United Kingdom.  While businesses here spend a higher percentage of their budgets on internet marketing, including pay-per-click campaigns, than their US counterparts, Google wants to entice [...]

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Google Buys Metaweb

August 9, 2010
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The world’s number one search engine has acquired the information service, Metaweb, in an effort to further improve users search experience.  Google announced in its official blog on July 16, 2010 that it had made the choice to buy Metaweb in order to “improve search and make the web richer and more meaningful for everyone.”  [...]

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Google Rule Changes Helps Pay-per-Click Campaigns

August 9, 2010
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Search engine giant, Google, has made some changes to its Adwords policy that will help pay-per-click campaigns in the Europe.  The rule switch will allow competitors to use trademarked terms in their advertisements, which will be particularly beneficial to comparison sites.  Adword’s product manager, Dan Stokeley, gives an example of how this will help both [...]

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Why Journalists Can’t Ignore SEO

February 27, 2010
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If a tree falls in a forest and nobody hears it, does it make a sound?
Were that traditional Zen koan updated to apply to Internet journalism, it might ask instead: if a piece is posted to the Internet and nobody searches for it, is it a real story?
Whatever medium journalistic copy is initially designed to [...]

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PageRank – 20 Key Facts

December 18, 2009
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PageRank was invented by Larry Page, one of the founders of Google.
PageRank is a measure of importance NOT relevance and is used to assign a numerical value to webpages.
PageRank of a given webpage increases when other webpages link to it.
Relevance and importance influence rank, just because a page is important does not mean it is [...]

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