Building an Effective Squeeze Page

It's time to capture those email addresses. Do you know how?

Building an Effective Squeeze Page Building an Effective Squeeze Page

Why You Need a Responsive Website Design

If you're not using responsive web design, you may be damaging your SEO efforts.

Why You Need a Responsive Website Design Why You Need a Responsive Website Design

How to Test Your Website for Mobile Devices

Is Your Site Mobile Ready?

How to Test Your Website for Mobile Devices How to Test Your Website for Mobile Devices

Building an Effective Squeeze Page

March 19, 2013
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A squeeze page is a landing page that is designed for two purposes: one, to give visitors to your site something of value – whether a newsletter, written content, videos, or other downloads – and, two, to get their email addresses in exchange. Squeeze pages, capture pages, lead capture pages…whatever the name, their intent is [...]

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Why You Need a Responsive Website Design

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As smartphones and tablets are becoming increasingly more popular, it is important to remember that people typically are not replacing laptops with phones or phones with tablets. What they are doing, in many cases, is adding. They may work on a laptop; browse for product info on their iPhone; and make purchases from their tablet [...]

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How to Test Your Website for Mobile Devices

March 2, 2013
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There is no question: you should be optimising your website for mobile devices. As more people switch, or at least supplement, their PC with a tablet or smartphone (or both), they use their PCs less. Further, spending increases with mobile devices. As a whole, people tend to shop on their smartphones (check prices, look for [...]

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How to Set Up Author Rank

February 23, 2013
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The word of the year in terms of SEO and content is “authoritative.” With changes in the search world – including Knowledge Graph, Panda, and, indeed, user habits and preferences – it is incumbent upon websites and businesses to provide the very best quality to searchers. If not, they are simply going to go unnoticed. [...]

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Preloading Images to Your Website

February 14, 2013
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Like runners, website owners are always trying to cut their time. A few microseconds can mean the difference between winning the race and being left behind. The word “browse” tends to connote leisure and whiling away the day. In reality, though, we browsers are incredibly impatient. We must have the requested webpage now. We must [...]

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SEO Plugins for WordPress Users: Install and Boost SEO Efforts!

February 8, 2013
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WordPress powers about one-quarter of new active websites; it is an incredibly popular – and versatile – platform. One of the biggest benefits for users is the vast array of useful plugins that can be installed. There are many that can help you optimise your site – and optimise your optimisation efforts. Here is a [...]

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Google Query Operators: A Great SEO Tool

January 31, 2013
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Google query operators are little tools that allow you to restrict your Google searches so you can find targeted information for your SEO campaigns. This is a great way to get at what you need without taking the long way around, so to speak. How do they work?
They work pretty easily, fortunately! Simply go to [...]

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Ecommerce Tips for Success

January 26, 2013
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Shoppers around the world spend billions online, and this is increasing as consumers grow more confident and comfortable with virtual buying options. This is wonderful news if you are Amazon – but what about the rest of us? What about smaller ecommerce sites? How can you get noticed and make it in the increasingly competitive [...]

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Enabling gzip Compression

January 19, 2013
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Instant gratification is not good enough for us now; we need things before we know we want them (this is something Google does well!). Waiting is becoming foreign to our nature, at least insofar as our online lives go. Speed is a must for websites to convert visitors. Google experimented and slowed down its SERP [...]

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CRO: Multi-Channel Funnels

January 12, 2013
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For effective SEO and CRO, you need to have a strong analytics platform in place and know how to make it work for you. There are several options from which to choose, including Mixpanel, Clicky, FoxMetrics, Kissmetrics, and Open Web Analytics. Google Analytics is the most popular – 57 percent of the 10,000 most popular [...]

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