How to Create an RSS Feed

RSS Feeds For Fast-Paced Mediums

How to Create an RSS Feed How to Create an RSS Feed

Steps to Workable Links in Your YouTube Videos

Optimise all content with VSEO links

Steps to Workable Links in Your YouTube Videos Steps to Workable Links in Your YouTube Videos

Test Crawling to Find SEO Errors

Crawl your web site to find errors before others do.

Test Crawling to Find SEO Errors Test Crawling to Find SEO Errors

How to Create an RSS Feed

January 27, 2012
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RSS feeds are nothing new; publishers have been using these feeds for years to syndicate content automatically into a standardized format. This is essential for fast-paced, frequently-updated mediums such as blogs, news or video feeds, and more so readers can stay current, and publishers can keep churning out the content.  If you don’t have an [...]

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Steps to Workable Links in Your YouTube Videos

January 20, 2012
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It is important that all of your content be optimised; this has given rise to an offshoot of SEO, known as VSEO, or video search engine optimisation.  By making sure to include targeted keywords in your title, description, and other fields, you can help searchers pick you out from the millions of hours of video [...]

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Test Crawling to Find SEO Errors

January 13, 2012
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Mistakes happen; we’re only human – and we’re working with computers, which doubles the risk of errors.  Even just one line of code that was entered incorrectly, one that was added erroneously, or one that was neglected can be counteracting your best SEO efforts.  And you may not even be aware of it.  Errors happen, [...]

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Using Rich Snippets

January 6, 2012
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In the increasingly crowded Internet world, webmasters need to use all the tools at their disposal to rise above the competition.  One way to do that is to use rich snippets; that is, the searcher gets a little snippet of your content.  This has been shown to increase click-through rates and has been a great [...]

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How to Generate QR Codes

December 30, 2011
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While they have not been widely adopted yet, QR codes present incredible usability and potential for businesses.  Connect with customers on social media sites; send them coupons or freebies that they can use immediately; provide them with more information on a billboard that they’ve just passed by; stick them on your product labels so interested [...]

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Using Robots.txt

December 23, 2011
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One of the challenges of search engine optimisation is that one must take in the information and decide what is right.  This becomes more difficult when tips and techniques are contradictory.  Robots.txt is an ideal example.  Many SEOs recommend using robots.txt to control which sites spiders crawl; Google, on the other hand, recommends avoiding them.  [...]

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SEO: Does Speed Matter?

December 17, 2011
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The clear answer is “Yes” and “Not much.”  Google does use page load speed as a signal for ranking.  But, says the search giant, “it doesn’t carry as much weight as the relevance of a page.  Currently, fewer than 1% of search queries are affected by the site speed signal.”  So, if it does not [...]

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Sustainable Content Marketing Strategies

December 9, 2011
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Content marketing is selling without selling.  It is providing high quality, relevant, interesting content for a specific, targeted audience.  Not only are you giving something of real value to this audience, you are increasing your visibility with search engines, expanding your reach, building your brand, establishing your authority or expertise, and building customer loyalty.  It [...]

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Tips for Conversion Rate Optimisation

December 2, 2011
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As SEO continues to evolve, it becomes increasingly enmeshed in other aspects of ecommerce.  An area that businesses need to focus on is conversion rate optimisation, or CRO.  SEO is the practice of getting traffic to a specific site; CRO is keeping them there.  Why is this so crucial?  Because web owners pay over $56 [...]

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Three Tips for Seeding Video Content

November 26, 2011
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What are your favorite online videos?  Which catch your eye?  With the ubiquity of YouTube and other sharing sites, a new crop of videos goes viral.  How hard could it be to create one?  You let a couple of toddlers loose in a house with a few bags of flour or you get your wedding [...]

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