Tips for Optimising Your Conversion Rate Funnel

Convert Traffic And Make Your CTA Clear

Tips for Optimising Your Conversion Rate Funnel Tips for Optimising Your Conversion Rate Funnel

CRO: How’s Your Landing Page?

Your Landing Page Is Serious Business

CRO: How’s Your Landing Page? CRO: How’s Your Landing Page?

Google, Don’t Follow Me: Tips for Nofollow Links

To Follow Or Not To Follow

Google, Don’t Follow Me: Tips for Nofollow Links Google, Don’t Follow Me: Tips for Nofollow Links

Tips for Optimising Your Conversion Rate Funnel

May 11, 2012
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Gaining a prime spot in the search engine results is a tremendous accomplishment; sites in the top slots inevitably see more traffic than those that are buried. But, you’re not done yet!  Visibility does not do you much good unless you can convert a portion of that traffic. Whether it is completing a sale, signing [...]

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CRO: How’s Your Landing Page?

May 5, 2012
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Your landing page: this is where things get serious.  You’re not being subtle; you are telling visitors what you would like them to do, whether it is “Buy now,” “Register,” or “Sign up for our free newsletter.”  This page has a huge impact on consumer behaviour, and thus affects your conversion rate directly.  A big [...]

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Google, Don’t Follow Me: Tips for Nofollow Links

April 27, 2012
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Links play a big role in search rankings, but sometimes, you may not want Google to follow them.  The search engine used to allow you to add a nofollow request for individual pages; now, however, webmasters and bloggers can decide link by link which will be followed and which will not be.  Here are some [...]

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Boost SEO with Better Site Navigation

April 20, 2012
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How do you keep your site users happy?  Give them relevant, interesting content; make sure it loads fast; and make sure they can find what they need with ease.  Navigation is an essential building block for websites, and one that has a great impact on SEO.  Is your web site user-friendly? Is it search engine-friendly?
Navigation [...]

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5 SEO Tips for Forms

April 13, 2012
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We have all filled out our share of forms online: banking forms, registration forms, purchase forms, address and shipping forms, billing forms, contact forms, surveys…the list goes on and on and on.  Thank goodness for autocomplete!  Forms are a part of the online landscape, and one that we like to ignore as we find something [...]

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5 Tips for Lowering Bounce Rates

April 6, 2012
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Bounce rates are the bane of any SEO or website owner’s existence.  A low bounce rate, say of 20 percent, indicates that visitors to your site are engaged. A high bounce rate, on the other hand, indicates that they’re coming in on one page and then exiting from the same page.  They are not engaging [...]

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Tips for More Effective Content Curation

March 30, 2012
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In late 2011, we spoke of how important content curation was becoming for web and business owners.  Not only does it tame the flow of information that the Internet can unleash on us, it can put you in a situation of thought leadership and authority and help you develop/share fresh content. We spoke of tools [...]

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Leaving Breadcrumbs

March 23, 2012
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Hansel and Gretel dropped breadcrumbs to find their way back home; this fairy tale is the inspiration for the technical breadcrumb.  Websites with multiple pages include (or should include) breadcrumbs to help visitors find their way around the site more easily and intuitively.
Breadcrumbs tell a visitor to your site where he has been. This makes [...]

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About the ALT Attribute

March 16, 2012
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Web users love a variety of media; while textual content is essential, it is also important to offer a mix of images, videos, infographics, and other non-text resources.  But search bots still like text; say you sell furniture, and you have a gorgeous graphic that shows your users how to assemble your most popular piece.  [...]

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Defending Against Content Scraping with Rel=Author

March 9, 2012
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When the first Panda update was issued, one of the problems it highlighted was duplicate content. Many sites found themselves in the unenviable position of having published original content, only to have it scraped. They were then penalized by Google for having duplicate content.  There are different ways to avoid this, such as adding a [...]

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